Jewelry Photography with Heart: Capturing Annie Cavalero’s Gemstone Collection
John Apsey John Apsey

Jewelry Photography with Heart: Capturing Annie Cavalero’s Gemstone Collection

I recently had the pleasure of photographing a bold and beautiful gemstone jewelry collection for Los Angeles–based designer Annie Cavalero. Shipped from LA to my studio in Tampa, Florida, this remote shoot was a collaborative and creative experience that blended clean e-commerce photography with playful, brand-focused styling. Annie’s jewelry is full of heart, humor, and heirloom-quality craftsmanship — and capturing that energy through photography was a true joy.

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Sunshine & Swimwear (Sort Of): A Chilly Shoot with B Fresh Gear in St. Petersburg, Florida
John Apsey John Apsey

Sunshine & Swimwear (Sort Of): A Chilly Shoot with B Fresh Gear in St. Petersburg, Florida

In the middle of a windy January day in St. Petersburg, Florida, I teamed up with retro clothing brand B Fresh Gear for a vibrant swimwear photoshoot. Despite the chilly temps, the energy was high and the visuals turned out bold, fun, and perfectly on-brand. Here's a behind-the-scenes look at our latest campaign shoot — and why Tampa Bay is the perfect backdrop for lifestyle and swimwear brands.

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Charleston Clothing Brand Photography: Seamless Bralette Shoot for Non Disclosure Apparel
John Apsey John Apsey

Charleston Clothing Brand Photography: Seamless Bralette Shoot for Non Disclosure Apparel

I recently traveled from Tampa to Charleston to photograph Non Disclosure Apparel, a clothing brand that’s redefining what a bralette can be. Their seamless, non-padded design features built-in nipple concealing petals—created to solve a problem many women have dealt with for years. In this shoot, we focused on capturing the quiet confidence, comfort, and simplicity behind the Elli Bralette through clean, honest visuals. If you’re a clothing brand looking to tell your story through thoughtful product photography, this one’s for you.

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Professional Headshots & Creative Portraits in Tampa: A Studio Session with Aileen Hnatiuk
John Apsey John Apsey

Professional Headshots & Creative Portraits in Tampa: A Studio Session with Aileen Hnatiuk

"From polished headshots to bold, creative portraits — I recently photographed Aileen Hnatiuk (Sports Reporter at WFLA) and the session turned into something really special. We kept it casual, collaborative, and full of good energy. Come take a behind-the-scenes look at how we went from clean and professional to editorial and expressive — all in one shoot."

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Why Tampa Bay Restaurants Need Professional Photography (Featuring Mighty Fine in Tampa)
John Apsey John Apsey

Why Tampa Bay Restaurants Need Professional Photography (Featuring Mighty Fine in Tampa)

Why Tampa Bay Restaurants Need Professional Photography (Feat. Mighty Fine, Tampa)
In a city where new restaurants pop up weekly and aesthetics are everything, great food photography isn’t a luxury—it’s a business essential. Your dishes might be delicious, but if your photos don’t stop the scroll, you're leaving money—and diners—on the table.

When Mighty Fine opened in Downtown Tampa, they knew their bold, cheeky brand needed visuals to match. From vibrant plates to clean, intentional interiors, we captured every detail of their unapologetically fun vibe. The result? A gallery of scroll-stopping images that reflect exactly who they are—and help them stand out online.

Whether you're in Tampa, St. Pete, or Clearwater, professional photography can transform how people see (and choose) your restaurant. Because first impressions happen long before someone walks through the door.

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