Charleston Clothing Brand Photography: Seamless Bralette Shoot for Non Disclosure Apparel

a photo of a woman sipping on her morning coffee

Comfort-Driven Clothing Photography for Non Disclosure Apparel

Let’s talk about what it actually means to photograph clothing that solves a real problem.

Non Disclosure Apparel isn’t just another bralette brand. It was created out of a personal need—a frustration with all the traditional options out there that just didn’t work. Think padded bras, silicone pasties, molded cups… all of them falling short in comfort, shape, or practicality. So Becky Connelly, the brand’s founder, made her own solution: the Elli Bralette—a soft, seamless bralette with built-in nipple concealing petals, no padding, and zero bulk.

She didn’t just design a product. She designed freedom. And that’s exactly what I wanted to capture during this shoot.

a photo of three women laughing over brunch

A Seamless Bralette Shoot in Charleston, Captured by a Tampa-Based Clothing Brand Photographer

Becky brought me out to Charleston, South Carolina to photograph the Elli Bralette in a way that felt clean, comfortable, and quietly confident—just like the product itself.

We kept the styling and backdrops minimal. Natural textures, neutral tones, and movement-focused poses helped highlight the fit, fabric, and functionality. It wasn’t about high-gloss fashion—it was about creating a visual environment where comfort, simplicity, and realness could shine.

The final gallery gave her a full batch of versatile content, ready for:

  • E-commerce product pages

  • Instagram and other social content

  • Email marketing

  • Branded storytelling and launch materials

Every image reflects what the product is actually about: solving a problem women have dealt with forever, and doing it with subtle, smart design.

a photo of a woman petting a dog at the breakfast table

Why Thoughtful Product Photography Matters for Brands Like This

When you're creating something with a personal story behind it—especially in categories like bras, undergarments, or comfort-focused apparel—your photos need to do more than show the product. They need to translate the feeling behind it.

As a Tampa-based photographer who works with clothing brands, I focus on creating content that:

  • Builds trust through clean, honest imagery

  • Highlights how a product fits into real life

  • Gives your brand a voice, not just a look

  • Works across platforms—web, email, social, and print

And if your product is doing something different—something personal, even revolutionary—your visuals should rise to meet that level of intention.

a photo of a woman laughing and rolling on a bed
a photo of a woman smiling on a bed with white sheets
a photo of two woman laughing in a bedroom wearing bralettes
a photo of a girl laying on a daybed scrolling on her phone
a photo of a woman painting her nails in a chair by a window

Let’s Build Your Brand’s Visual Identity

Whether you're based in Charleston, Tampa, or anywhere else, I’d love to help bring your story to life through photography. From intimate apparel to everyday essentials, I shoot with both branding and storytelling in mind—always aiming to reflect the heart of what you’ve built.

Scroll down to check out some of the photos from the Non Disclosure Apparel shoot. And if you're working on something that deserves to be seen clearly and confidently, reach out. I’m here for it.

a photo of a woman in a bralette in a brightly lit hallway
a photo of a blue eyed woman smiling leaning on a couch
a photo of a woman walking away in a brightly lit hallway
a photo of a woman in a doorway looking into the camera
a photo of a woman reading a book in a bralette
a photo of a woman sitting in the sun sweating a little bit
a photo of a woman on a dock at sunset
a photo of a girl sitting on a dock with her dog
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